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Awarded #1 Ford Dealer, #2 Auto Dealer in the Country
Gilbert & Baugh Ford ranked #1 Ford Dealer and #2 Auto Dealer in the country in Reputation.com's Top 100 Dealers list. The 2019 Auto Reputation Report is an in-depth analysis of the 28 largest automotive manufacturers across more than 16,000 individual dealerships. View or download the report HERE. Below are some snippets of the report: Scope of Analysis Reputation.com analyzed online data covering more than 16,000 dealerships in the United States from reviews, listings, social media, search results, and customer engagements from sources such as Google, Facebook, Cars.com, Edmunds and other sources. By leveraging Reputation.com’s proprietary machine learning algorithms and natural-language processing technology, we drilled into the actual customer feedback to understand what auto consumers are focused on and their overall sentiment. We separated the dealership feedback into overall, sales-specific and service-specific to understand consumer sentiment around each. What’s Your Reputation Score? Measured on a scale of 0 to 1,000, Reputation.com’s Reputation Score is a comprehensive index of the digital presence of business locations in more than 70 industries. It is calculated based on multiple factors measuring overall review sentiment across review sites, business listings accuracy and other indicators that reflect the consumers’ car-buying experiences and opinions about dealerships — online and onsite. The Reputation Score is comprised of nine elements: Star average Review volume Review recency Review spread Search impression Review response Listing accuracy Social impression Review length Each element has internal factors that are calibrated independently (e.g. more recent and prominent reviews have a greater impact on star averages than older reviews). Once each of these measurements are calibrated, the overall Reputation Score is calculated. In the auto industry, Reputation Score is the most comprehensive measure of a dealership’s online reputation, helping OEM brands and retail dealer locations determine where improvements must be made. Auto dealerships must look into their overall Reputation Score to ensure they’re paying attention to all the factors that comprise it. Some dealerships still struggle in certain areas of their business, and it’s reflected in their Reputation Score and overall success. In reality, dealerships have only scratched the surface with owning their online reputation. For example, while a dealership may have a satisfactory Reputation Score thanks to its focus on collecting and regularly responding to reviews, it may be leaving additional Reputation Score points on the table by ignoring an inaccurate business listing or not engaging with customers through social media. All of these factors affect the customer journey, and the public’s perception of your brand, and it’s critical to monitor, engage and evaluate at each customer touch point. Reputation Scores for Largest U.S. Brands Scores can be analyzed down to the retail dealership level, meaning the largest opportunity for OEMs, brands and dealers is to work collectively to improve reputation management efforts at each location. Brand Average Reputation Score per Dealership Reviews per Locations (Last 12 Months) Average Location Rating (Last 12 Months) Recent Response Rate (Negative Feedback) Lexus 672 311 4.49 48% Nissan 663 353 4.38 55% Acura 654 222 4.47 46% Subaru 647 269 4.43 56% Lincoln 642 168 4.45 40% BMW 641 284 4.42 48% Buick 639 153 4.35 52% Toyota 630 423 4.38 50% Mercedes-Benz 628 260 4.41 47% Chevrolet 627 180 4.32 47% Ford 617 213 4.35 42% Kia 613 226 4.24 39% GMC 612 119 4.3 48% Audi 612 180 4.39 43% Honda 604 321 4.37 40% Infiniti 602 164 4.39 40% Ram 593 286 4.2 46% Jeep 584 244 4.21 40% Volkswagen 582 164 4.25 41% Dodge 581 239 4.21 40% Chrysler 580 238 4.21 40% Mazda 573 135 4.3 37% Cadillac 572 108 4.34 57% Hyundai 565 193 4.26 38% Land Rover 561 102 4.27 48% Volvo 550 85 4.3 35% Tesla 549 96 4.47 1% Mitsubishi 512 108 4.11 24% Top 100 Dealerships (As of Q2 2019) Dealership Name City State Reputation Score Hendrick Lexus Charlotte Charlotte NC 930 Gilbert & Baugh Ford, Inc. Albertville AL 917 Mazda City of Orange Park Jacksonville FL 917 Keller Bros. Ford Lebanon Lebanon PA 913 King Ford Murphy NC 913 Hendrick Lexus Northlake Charlotte NC 910 Friendly Ford Geneva NY 910 Porsche Riverside Riverside CA 910 Witt Lincoln San Diego CA 910 McKie Ford Lincoln Rapid City SD 909 Bob Boyd Lincoln Columbus OH 908 Metro Ford Miami FL 907 BMW of Catonsville Catonsville MD 906 Rusty Wallace Ford Dandridge TN 906 Leman’s Chevy City Bloomington IL 906 Bayou Ford Laplace LA 905 Smail Honda Greensburg PA 905 Bill Jacobs MINI Naperville IL 905 Brilliance Subaru Elgin IL 905 Hendrick Honda Bradenton Bradenton FL 904 Chastang Ford Houston TX 904 Lamoille Valley Ford Hardwick VT 904 Sykora Family Ford West TX 903 Mike Carpino Ford Columbus KS 902 Earl Duff Subaru Harriman TN 900 Hendrick Acura Charlotte NC 900 Nye Ford Oneida NY 899 Howard Bentley Buick GMC Albertville AL 899 Hendrick Lexus Kansas City Merriam KS 898 D’ELLA Honda of Glens Falls Queensbury NY 898 Bob Tomes Ford Mckinney TX 897 Autosaver Ford Comstock NY 896 AutoNation Lincoln Clearwater Clearwater FL 896 Libertyville Lincoln Libertyville IL 896 Shaker’s Family Ford Lincoln Watertown CT 895 Jack Kain Ford Versailles KY 894 Suburban Ford Sandy OR 893 Sunbury Motor Company Sunbury PA 893 Tom Peck Ford of Huntley Huntley IL 892 Miller Motor Sales Inc Burlington WI 892 Planet Hyundai Golden CO 891 Hendrickson Chrysler Dodge Jeep Ram Monticello IN 890 White Bear Mitsubishi White Bear Lake MN 890 Kimber Creek Ford Pine River MN 889 McCoy and Mills Ford Fullerton CA 889 Wagner Subaru Fairborn OH 889 Ray Dennison Chevrolet Pekin IL 888 Royal Nissan Baton Rouge LA 888 Heritage Toyota Owings Mills Owings Mills MD 888 Finnin Kia Dubuque IA 888 Heritage Mazda Bel Air Bel Air MD 887 Crown Nissan St. Petersburg FL 887 RBM of Alpharetta Alpharetta GA 887 Rick Ridings Ford Monticello IL 887 Courtesy Buick GMC Louisville KY 887 Doug’s Northwest Cadillac Shoreline WA 887 Garnet Ford West Chester PA 886 MINI of Charleston Charleston SC 886 George Coleman Ford Travelers Rest SC 886 Classic Cadillac Mentor OH 886 Terrebonne Ford Lincoln Houma LA 885 Parker Ford-Lincoln Murray KY 885 Flood Ford Lincoln Narragansett RI 885 Faulkner Volvo Feasterville – Trevose PA 885 Smail Acura Greensburg PA 885 O’Brien Nissan Of Bloomington Bloomington IL 884 MINI of Bedford Bedford NH 884 Golden Circle Ford-Lincoln Jackson TN 884 Sunnyside Chevrolet Elyria OH 884 Audi Temecula Temecula CA 884 Jim Ellis Hyundai Atlanta GA 883 Arundel Ford Arundel ME 883 Tamaroff Nissan Southfield MI 883 Hendrick Subaru Southpoint Durham NC 883 Hendrick Porsche Charlotte NC 883 Marlboro Nissan Marlborough MA 883 Bob Ruth Ford Dillsburg PA 883 Bill Colwell Ford Inc. Hudson IA 883 Handy Toyota St Albans City VT 882 Tom Gibbs Chevrolet Palm Coast FL 882 Honda of Lincoln Lincoln NE 882 Sullivan Honda Torrington CT 882 Sam Wampler’s Freedom Ford Mcalester OK 882 Butler Lexus Macon GA 881 Volvo Cars Mall of Georgia Buford GA 881 Lighthouse Buick GMC Morton IL 881 Seelye Kia of Kalamazoo Kalamazoo MI 881 Crown Acura Clearwater FL 881 BMW Southpoint Durham NC 881 John Lee Nissan Panama City FL 881 Crest Ford Center Line MI 881 Jaguar Palm Beach West Palm Beach FL 881 Riley Ford Chazy NY 880 DeVoe Cadillac Naples FL 880 Mainer Ford Okarche OK 880 Toyota of Wausau Wausau WI 880 Paoli Ford Paoli PA 880 Classic Hyundai Mentor OH 880 Flammer Ford of Spring Hill Spring Hill FL 880 Pauli Ford Saint Johns MI 879 Read the full report HERE. Original Reputation.com's report HERE
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