Awarded #1 Ford Dealer, #2 Auto Dealer in the Country

Gilbert & Baugh Ford ranked #1 Ford Dealer and #2 Auto Dealer in the country in Reputation.com’s Top 100 Dealers list. The 2019 Auto Reputation Report is an in-depth analysis of the 28 largest automotive manufacturers across more than 16,000 individual dealerships.

View or download the report HERE.

Below are some snippets of the report:

Scope of Analysis

Reputation.com analyzed online data covering more than 16,000 dealerships in the United States from reviews, listings, social media, search results, and customer engagements from sources such as Google, Facebook, Cars.com, Edmunds and other sources. By leveraging Reputation.com’s proprietary machine learning algorithms and natural-language processing technology, we drilled into the actual customer feedback to understand what auto consumers are focused on and their overall sentiment. We separated the dealership feedback into overall, sales-specific and service-specific to understand consumer sentiment around each.

What’s Your Reputation Score?

Measured on a scale of 0 to 1,000, Reputation.com’s Reputation Score is a comprehensive index of the digital presence of business locations in more than 70 industries. It is calculated based on multiple factors measuring overall review sentiment across review sites, business listings accuracy and other indicators that reflect the consumers’ car-buying experiences and opinions about dealerships — online and onsite.

The Reputation Score is comprised of nine elements:

Each element has internal factors that are calibrated independently (e.g. more recent and prominent reviews have a greater impact on star averages than older reviews). Once each of these measurements are calibrated, the overall Reputation Score is calculated.

In the auto industry, Reputation Score is the most comprehensive measure of a dealership’s online reputation, helping OEM brands and retail dealer locations determine where improvements must be made.

Auto dealerships must look into their overall Reputation Score to ensure they’re paying attention to all the factors that comprise it.

Some dealerships still struggle in certain areas of their business, and it’s reflected in their Reputation Score and overall success. In reality, dealerships have only scratched the surface with owning their online reputation. For example, while a dealership may have a satisfactory Reputation Score thanks to its focus on collecting and regularly responding to reviews, it may be leaving additional Reputation Score points on the table by ignoring an inaccurate business listing or not engaging with customers through social media. All of these factors affect the customer journey, and the public’s perception of your brand, and it’s critical to monitor, engage and evaluate at each customer touch point.

Top 100 Dealerships

(As of Q2 2019)

 

Read the full report HERE.

Original Reputation.com’s report HERE

 

Tags: 2019, award, awards, car buying, customer, customer satisfaction, dealer, Ford, Ford Motor Company, information, recognition, report, reputation, satisfaction, service
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